Crunchy deal between KFC and Grizzy & the lemmings

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HARI has signed a deal with fast food restaurant chain KFC to bring the series to its 300 restaurants across France from August 28th to 8th October.

An estimated half a million books will be given away with individual purchases of the ‘Ptit Bucket’ (kids meal). The book features four stories, adapted from episodes, and activities for young customers. The offer will be promoted through point-of-sale visuals in restaurants and on KFC’s social media platforms.