Since early February, Coraya has partnered with Grizzy & the Lemmings to bring a fun twist to its P’tit Coraya range—mini surimi sticks designed for families with children.
As part of this collaboration, a limited-edition packaging has been created, featuring Grizzy & the Lemmings artworks. Each pack includes illustrated pouches showcasing the beloved characters.
In Germany, children can also collect a series of exclusive Grizzy & the Lemmings tattoos found inside the packs. To maximize visibility and engagement in stores, dedicated POS materials have been deployed at retail locations.
