HARI is pleased to announce the appointment of Corentin Besse as a Brand Manager.
« We ambition to develop a complete brand strategy around IPs created by HARI, Grizzy and the lemmings being on top of them », says Josselin Charier, co-founder of HARI along with Antoine Rodelet.
HARI’s international hit Grizzy & the Lemmings was the most aired French animated show worldwide in 2021, and it entered the ‘’Netflix TOP 10 TV shows’’ in more than sixty territories! (https://flixpatrol.com/title/grizzy-the-lemmings/top10/). The official YouTube channel is experiencing a fantastic growth, with more than 5 million subscribers and over 1 billion views per year.
« Handling the distribution and managing the rights of our series through the creation of HARI INTERNATIONAL in 2016, continues Josselin Charier, we are delighted to welcome Corentin to develop the digital exposition of our brands, and manage Licensing and Merchandising activities. His Marketing expertise and knowledge of the market will help us optimize the visibility of our brands and reveal their 360 degree potential. »
« Grizzy and the lemmings, and the other IPs developed by HARI enjoy an outstanding international visibility, as well as a strong brand potential, adds Corentin Besse. I am thrilled to join HARI’s team to turn this potential into reality ! »
About Corentin Besse :
- 2016 – 2017: Digital communication & Marketing assistant at Studio 100 Animation
- 2017 – 2021: EMEA Marketing & communication coordinator at Toei Animation
