This past Tuesday, the Licensing Awards ceremony took place, celebrating the most creative and impactful brand collaborations of the year. We’re incredibly proud to announce that Grizzy & the Lemmings stood out among this year’s top entries by winning the Jury’s Special Prize for our collaboration with UHU.
This unique partnership brought the Grizzy universe to life through a limited-edition line of UHU glue packs, featuring dedicated key visuals, suspended point-of-sale displays, and a series of fun and engaging online activations.
But what truly made this collaboration stand out was its originality: we reversed the traditional licensing approach. With the support of our talented production teams, we integrated UHU products directly into the 3D world of Grizzy & the Lemmings by redesigning their visual identity and textures to match our animated universe. The result? A fully immersive, cartoonified version of the UHU range, seamlessly blending branding and storytelling.
This award reflects our vision for licensing: to make every partnership unique, tailor-made, and creatively ambitious.
We warmly thank the entire UHU team for their commitment, creativity, and deep understanding of the Grizzy brand. Your work brought the collaboration to life at retail in an outstanding way.
And of course, our sincere thanks to Licensing International for their continued support, and to the 2024 Jury for recognizing the innovation behind this project.
