{"id":1575,"date":"2016-06-19T17:44:10","date_gmt":"2016-06-19T15:44:10","guid":{"rendered":"https:\/\/hari-studios.com\/en\/?p=1575"},"modified":"2018-11-23T11:39:30","modified_gmt":"2018-11-23T10:39:30","slug":"studio-hari-in-variety","status":"publish","type":"post","link":"https:\/\/hari-studios.com\/en\/studio-hari-in-variety\/","title":{"rendered":"Studio Hari in Variety!"},"content":{"rendered":"

Annecy: France\u2019s Studio Hari, Normaal Set Up Overseas Sales Arms<\/h1>\n

ANNECY\u00a0 \u2014\u00a0Capitalising on the advantages of handling its own exports, Paris and Angouleme-based Normaal and Paris-based Studio Hari<\/a> have both launched international sales arms.<\/p>\n

Normaal\u00a0 has kicked off its sales activities with \u201cOn Off,\u201d a no-dialog 52-episode series sold to Scandinavia, Asia, North America, Middle East and Africa. Its slate also includes \u201cOscar & Hoo,\u201d targeting older school children and based on books illustrated by Oscar-winning filmmaker Michael Dudok De Wit (\u201cFather and Daughter\u201d). Another Normal banner title is tyke-targeting \u201cHello World\u201d whose pilot won an Annecy Cristal for best TV production last year. Normaal has in development four adaptations of iconic international brands, among them Betty Boop.<\/p>\n

CGI specialist Studio-Hari set up its new division Hari International in May. It is led by Adeline Tormo \u2013 formerly a VP at Gaumont Television Intl. Distribution. Studio Hari<\/a> has produced no-dialog\u201cGrizzy and the Lemmings,\u201d<\/a> pre-sold worldwide to Turner\u2019s Boomerang and France T\u00e9l\u00e9visions.<\/p>\n

\u201cThe international sales of our series were managed by multi-genre distribution subsidiaries belonging to TV broadcasters, with thousands of hours of programming in their portfolio,\u201d said Marie Lassal<\/a>, a producer at Normaal.<\/p>\n

But \u201canimation is a very specific television genre which requires a long-term selling strategy and a special handling to give the program a long life and many operating cycles,\u201d she countered.<\/p>\n

Lassal added that a direct connection with distribution department allows the company \u00a0to show its productions to broadcasters at an early stage, boosting pre-sales.<\/p>\n

\u201cWe have always wanted to be clearly identified by buyers and our partners through the type of programs we produce and by our editorial line,\u201d says Hari co-founder Josselin Charier.<\/p>\n

While Charier and Antoine Rodelet, Hari Studio co-founder, are the producers and creators of their products, \u201cgetting control of the exploitation of our IPs was the natural next step for us,\u201d Charier added.<\/p>\n

According to a report by France\u2019s CNC film-TV agency, in 2014 international sales of animation slipped by 3.9% to \u20ac45.0 million ($50.7 million). That dip, however, followed five consecutive years of growth between 2009 and 2013. One major cause was a drop in production volumes, as producers held back from going into production on new series in the expectation of a rise in CNC incentives for animation.<\/p>\n

According to Mathieu Bejot, executive director at Television France Intl. export org, the underlying trend in animation exports remains positive.<\/p>\n

\u201cIn France as in the other countries, TV channels are being subjected to increasing competition from the VOD providers. In this environment, buying decisions are slow to come,\u201d Lassal argued.<\/p>\n

\u201cThe market is changing. Historical TV channels have seen income fall -which has a direct effect on the acquisition budgets,\u201d Charier said. But \u201cnew business models and opportunities have arisen. In our perspective, content is king.\u201d<\/p>\n

Emilio Mayorga\u00a0\u00a9 VARIETY –\u00a0JUNE 18, 2016<\/p>\n","protected":false},"excerpt":{"rendered":"

Annecy: France\u2019s Studio Hari, Normaal Set Up Overseas Sales Arms ANNECY\u00a0 \u2014\u00a0Capitalising on the advantages of handling its own exports, Paris and Angouleme-based Normaal and Paris-based Studio Hari have both launched international sales arms. Normaal\u00a0 has kicked off its sales activities with \u201cOn Off,\u201d a no-dialog 52-episode series sold to Scandinavia, Asia, North America, Middle […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"sticky_value_cpt":false,"footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-1575","post","type-post","status-publish","format-standard","hentry","category-studio-hari-en","category-studio-hari"],"acf":[],"yoast_head":"\nStudio Hari in Variety! - Hari Studios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hari-studios.com\/en\/studio-hari-in-variety\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio Hari in Variety! - Hari Studios\" \/>\n<meta property=\"og:description\" content=\"Annecy: France\u2019s Studio Hari, Normaal Set Up Overseas Sales Arms ANNECY\u00a0 \u2014\u00a0Capitalising on the advantages of handling its own exports, Paris and Angouleme-based Normaal and Paris-based Studio Hari have both launched international sales arms. 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